Vol. 11 No. 1 (2025): Edisi Maret 2025

Articles

• Studi Literatur: Pengembangan Talenta Digital untuk Transformasi Digital di Sektor Jasa Keuangan

  Afrizal, Pesta Gultom, Widalicin Januarty, Claudie Tiofanny

  1-13

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• Analysis of Factors that Influence the Success of E-commerce Business in MSMEs in the Fashion Sector (Wordgroot Case Study, Bandung City)

  Hanifa Azzahro, Rafly Putra Pratama

  14-24

  • .pdf

• Is There An Influence Of Visionary Leadership, Digital Leadership, And Knowledge Sharing On The Emotional Intelligence Of Generation Z Interns In DKI Jakarta?

  Marshanda Milda Putri, Netania Emilisa, Rinninta Wijaya, Muhamad Triwira Adnan

  25-46

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• The Influence Of Discounts And Brand Awareness Mediated By Buying Intention On Buying Decisions For Domino's Pizza Products

  Henry Fransisko Paniroi Nababan, Erika Hardiyanti Kusuma Dewi, Retno Purwani Setyaningrum

  47-58

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• ANALYSIS OF FACTORS THAT INFLUENCE GREEN INNOVATION AMONG RUNNING EVENT ORGANIZER EMPLOYEES

  Ristu Pangestu Titahing Gusti, Netania Emilisa, Rafli Narendra

  59-80

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• The THE EFFECT OF LIVE MUSIC ON CUSTOMER SATISFACTION AND SALES INCREASE AT CIMAHI COFFEE BENTO CAFÉ Indonesia

  Annisa Leni Amalia, Naza Himayatu Amali

  81-95

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• The Effect of Innovation & Ability on Competitive Advantage Mediated by Creativity Brand Ice Cream & Tea XYZ in Cikarang.

  Dio Nudia Fallah, Galih Khoirul Ichwan , M. Malik Yassin Supriyadi, Retno Purwani Setyaningrum

  96-110

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• THE INFLUENCE OF DIGITAL SKILLS AND CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE MEDIATED BY ABILITY AT PT. KSB INDONESIA

  Lutfiyah Apriliani, Ica Nuranisa, Retno Purwani Setyaningrum

  111-125

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• The Influence of Emotional Intelligence and Learning Environment on the Level of Understanding in Learning Mediated by Ability Among Management Students of the 2022 Cohort at Pelita Bangsa University

  Azkia Khumairah, Putri Aprilliya, Retno Purwani Setyaningrum

  126-139

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• PENGARUH HARGA DAN E-SERVICE QUALITY TERHADAP BRAND SWITCHING DARI GRAB KE MAXIM PADA GENERASI Z DI KOTA KENDARI

  Riska, Fitri Kumalasari, Muhamad Stiadi

  140-150

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• PEMASARAN DIGITAL DAN DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG WISATA TAMBORASI DI KABUPATEN KOLAKA

  Helda Sulastry, Muhamad Stiadi, Hanif Kurniadi

  151-160

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• The Role of Human Resource Management in Addressing Unpaid Overtime Practices at PT Sai Apparel Industries, Grobongan, Central Java, and Its Implications for Employee Welfare

  Hilma Harmen, Heva Gracia Manurung, Saniah Lidiya Hawani, Paskah Gloria S. Sipahuta, Siti Agriyani

  161-178

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• The The Influence Of Customer Satisfaction and Brand Trust on Customer Retention of Telkomsel Prepaid Card Products Pengaruh Customer Satisfaction dan Brand Trust Terhadap Customer Retention Produk Kartu Prabayar Telkomsel

  Loranita Bangun, Sri Rezeki

  179-190

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• The Influence Word of Mouth and Location on Purchasing Decisions at MM Food Court Tabalong

  Ahmad Farhani

  191-203

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• Human Resource Development Strategy in Cimahi Catering MSMEs Based on Maslow's Theory

  Moh Taufik Rais Apriyadi, Alwi Al Hadad

  204-213

  • .pdf

• Analisis Kinerja Keuangan Perusahaan dengan Analisis Du Pont Pada Perusahaan PT. Phapros Tbk. Tahun 2018-2023

  Putri Kemala Dewi Lubis, Deyren Firmansyah, Elsa Aurel Agustine Situmorang, Selfiana LumbanBatu

  214-224

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• Pengaruh strategi oprasional The Influence of Operational Strategy, Human Resource Management, and Technology Utilization on the Efficient Performance of Mochi Food MSMEs at MMTC Raya Market PENGARUH STRATEGI OPERASIONAL, PENGELOLAAN SDM, DAN PEMANFAATAN TEKNOLOGI TERHADAP KINERJA EFISIENSI UMKM MAKANAN MOCHI DI PASAR RAYA MMTC

  Paula Florensia Munthe, Aprinawati, Adelina Lubis, Etri br Kaban

  225-236

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• The Impact Of Workload And Work-Life Balance On Competitive Advantage Mediated By Digital Skills At Homedoki Company

  Selvy Zahrah Ariqah Tambunan, Nisa Putri Fadhila, Retno Purwani Setyaningrum

  237-248

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• Analisis Dampak Digital Marketing Terhadap Keberhasilan Usaha UMKM di Era Digital

  Karina Zahra, Nur Adawiyah Harahap, Pitri Aulia Usman Lubis

  249-257

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• THE INFLUENCE PHYSICAL WORK ENVIRONMENT AND LEADER MEMBER EXCHANGE ON TURNOVER IN THE FLOOR DIVISION OF PT. MIDI UTAMA INDONESIA TBK (CAB. MEDAN)

  Yuli Arnida Pohan

  258-266

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• PENGARUH PERCEIVED VALUE DA NCUSTOMER SATISFACTION TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN TOP SWALAYAN KOLAKA)

  Sarlinda Amir, Andry Stepahnie Titing, Agus Zul Bay

  267-281

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• Pengaruh Pemasaran Digital Terhadap Peningkatan Penjualan dan Loyalitas Pelanggan (Studi Kasus dalam Brand Somethinc)

  Carissa Maulidya Putri Hidayat, Ribbi Aliya Delinda

  282-291

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• THE INFLUENCE OF FINANCIAL LITERACY, ENTREPRENEURIAL ORIENTATION, AND PRODUCT INNOVATION ON MSME PERFORMANCE IN TAMAN JAYAWIJAYA MOJOSONGO

  Efti Adellia Ranjani, Edi Wibowo

  292-298

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• The Effect of Working Capital, Production Costs, and Selling Prices on Rice Farmers' Income in Kemuning Farmer Group, Pematang Ganjang Village, Sei Rampah District

  Agus Suasana, Hendra Saputra

  299-316

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