Pengaruh Pemasaran Digital Terhadap Peningkatan Penjualan dan Loyalitas Pelanggan (Studi Kasus dalam Brand Somethinc)
DOI:
https://doi.org/10.47663/jmbep.v11i1.522Abstract
This study analyzes the impact of digital marketing on sales growth and customer loyalty in the Somethinc brand. Using a quantitative method with a sample of 103 respondents, the study found that digital marketing significantly contributed 50.8% to increased sales and customer loyalty. Marketing strategies such as social media, SEO, PPC, and content personalization play a crucial role in fostering closer interactions with customers. The analysis shows that digital marketing facilitates purchases, enhances customer engagement, and strengthens loyalty through more personalized relationships.
Keywords: digital marketing, sales, customer loyalty, Somethinc
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