The THE EFFECT OF LIVE MUSIC ON CUSTOMER SATISFACTION AND SALES INCREASE AT CIMAHI COFFEE BENTO CAFÉ
Indonesia
DOI:
https://doi.org/10.47663/jmbep.v11i1.541Keywords:
Live music, Customer Satisfaction, Sales IncreaseAbstract
This study discusses the effect of live music on customer satisfaction and increased sales at Bento Kopi Cafe. This cafe is located in Cimahi, and has utilized live music as an attraction for customers. The purpose of this study was to determine the extent of the influence of live music on customer satisfaction and its impact on increasing sales. The method used is descriptive quantitative, with data collection through questionnaires to 100 respondents. With the sampling technique carried out by purposive sampling method with the condition that customers have come on a day with live music and a day without live music. The data collection technique used in this research is a questionnaire. The data analysis technique used in this study is linear regression.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish articles in Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen agree to the following conditions:
1. The copyright of the article remains owned by the author.
2. The author grants the Journal the right of first publication to publish articles in electronic or printed form.
3. Article is published under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
4. Readers are allowed to read, download, copy, distribute, print, search, or link to the full text of the article while still including the source and author's name correctly.
5. The author states that the manuscript is an original work and free from plagiarism.
