THE INFLUENCE OF FINANCIAL LITERACY, ENTREPRENEURIAL ORIENTATION, AND PRODUCT INNOVATION ON MSME PERFORMANCE IN TAMAN JAYAWIJAYA MOJOSONGO

Authors

  • Efti Adellia Ranjani Universitas Slamet Riyadi Surakarta
  • Edi Wibowo Universitas Slamet Riyadi Surakarta

DOI:

https://doi.org/10.47663/jmbep.v11i1.599

Abstract

MSME performance is the results of achievements ranging from sales, profits, consumer satisfaction, efficiency and innovation. The development of MSMEs requires business actors to be wiser in managing their finances and performance as the main key to the success of a business. This research aims to test the significance of the influence of financial literacy, entrepreneurial orientation and product innovation on the performance of MSMEs in Taman Jayawijaya Mojosongo. The data source for this research is primary data. Research data was collected using a questionnaire. The data analysis technique used is multiple linear regression analysis, t test, F test, and coefficient of determination. The results of this research are that financial literacy has a significant effect on the performance of MSMEs in Taman Jayawijaya Mojosongo, entrepreneurial orientation has no significant effect on the performance of MSMEs in Taman Jayawijaya Mojosongo, and product innovation has a significant effect on the performance of MSMEs in Taman Jayawijaya Mojosongo.

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Published

2025-03-27

How to Cite

Ranjani, E. A. ., & Wibowo, . E. . (2025). THE INFLUENCE OF FINANCIAL LITERACY, ENTREPRENEURIAL ORIENTATION, AND PRODUCT INNOVATION ON MSME PERFORMANCE IN TAMAN JAYAWIJAYA MOJOSONGO. Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen, 11(1), 292–298. https://doi.org/10.47663/jmbep.v11i1.599

Issue

Vol. 11 No. 1 (2025): Edisi Maret 2025

Section

Articles

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