Vol. 11 No. 2 (2025): Edisi September 2025

Articles

• THE IMPACT OF ARTIFICIAL INTELLIGENCE UTILIZATION IN MANAGERIAL OFFICE DECISION-MAKING ON BUSINESS ETHICS: A SYSTEMATIC LITERATURE REVIEW

  Abraham Lincoln Mangaratua Silaen Silaen, De Habib Habibul Manan, Harmon Chaniago

  1-13

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• ANALYSIS OF DIGITAL LITERACY IN IMPROVING THE PERFORMANCE OF VILLAGE APPARATUS IN PADASUKA VILLAGE KUTAWARINGIN

  Alda Ramadhika, Sri Maesin Mu'awaroh

  14-23

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• LITERATURE REVIEW: IMPLEMENTATION OF TRAINING AND SKILL DEVELOPMENT IN IMPROVING HUMAN RESOURCE (HR) COMPETENCE AT CV HANAN DOYAN JAJAN (HDJ) GROUP, UJUNG BERUNG, BANDUNG

  Amy Kartini, Amilia Tresnawati

  24-39

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• THE EFFECT OF PRICE AND QUALITY OF OIL PALM FRUIT ON THE INTEREST AND PURCHASE OF OIL PALM FRUIT AT RAM SAWIT IN CV PADANG MATINGGI VILLAGE, SIMUNDOL, SIMPANG AEK KANAN

  Deni Romadon, Iskandar Muda Sipayung, Rina Asriani Levianti

  40-50

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• LEADERSHIP ATTITUDE AS A DETERMINANT OF EMPLOYEE PERFORMANCE: A CORRELATIONAL STUDY AT PT PERKEBUNAN NUSANTARA I REGIONAL 2, KEBUN SEDEP

  Novi Rizqia Safitri, Kaila Tabina Kurniawan, Harmon

  51-64

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• THE EFFECTIVENESS OF CAPITAL ON COOPERATIVE SUSTAINABILITY: A PRISMA-BASED LITERATURE REVIEW

  Winda Apriliani, Siti Najwa Nayla, Syahra Arihta Saodes Tarigan, Fazar Nuriansyah

  65-76

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• THE RELATIONSHIP BETWEEN FINANCIAL RATIOS AND COMPANY PERFORMANCE: AN EMPIRICAL STUDY ON THE COAL SUB-SECTOR OF THE IDX 2020–2023

  Wahyu Indah Mursalini, Ida Nirwana, Agita Dewi Fortuna

  77-88

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• THE IMPACT OF SERVICE QUALITY AND PRICE ON CUSTOMER LOYALTY IN MEDAN CITY FOR WENDY'S MEDAN PRODUCTS

  Geane Vanie Michelle Wijaya, Irvan Rolyesh Situmorang

  89-98

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• INFLUENCE OF PRICE AND PRODUCT QUALITY ON CONSUMER SATISFACTION WITH GINASTEL TEA WITH SERVICE QUALITY AS A MODERATION VARIABLE (Case Study of Ginastel Tea Consumers in the Jebres District Surakarta City)

  Reta Olivia, Erni Widiastuti, Sukesi

  99-110

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• EXPLORING THE ROLE OF CREATIVE BEHAVIOR, ENTREPRENEURIAL SPIRIT, AND GREAT AMBITION FOR SUCCESS IN DRIVING ENTREPRENEURIAL INTENTION AMONG GEN Z AT STMB MULTI SMART MEDAN

  Wisnu Stanley Ang, Agusman, Victor

  111-120

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• THE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND INFLUENCER MARKETING ON PURCHASE DECISION

  Desti Ayu Maharani, Mawar Anggita Dewi, Vita Pradita Fadila, Saddam Rizky Addiansyah, Nadiya Fikriyatuz Zakiyah

  121-132

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• THE EFFECT OF WORK LIFE BALANCE, JOB SATISFACTION, AND WORK FATIGUE ON THE PERFORMANCE OF GENERATION Z EMPLOYEES IN THE FOOD AND BEVERAGE SECTOR IN CIREBON CITY

  Siti Zainab, Diva Listianty, Andhika Ardiansyah, Angga Prayogi Brilyanto

  133-144

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• The THE INFLUENCE OF DESTINATION IMAGE, TOURIST SATISFACTION AND TOURIST EXPERIENCE ON REVISIT INTENTION TO SERIBU NGALAU VILLAGE (NAGARI SISAWAH Indonesia

  Neffi Sulkaisi, Nisha Selvia, Anita Citra Yeni, Citra Dwi Putri

  145-153

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• Managing Agency Costs in the face of Challenges and Strategies for Successful Cooperatives A Literature Review

  Shaffira Qonnita, Silfa Mauludina, Siti Fauziah Durotunnisa, Fazar Nuriansyah

  154-167

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• Pengaruh NPM, DER dan TATO Terhadap Harga Saham Pada Subsektor Kosmetik dan Barang Keperluan Rummah Tangga

  Puspayani, Riyanti

  168-180

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• Pengaruh Food Vlogger dan Online Customer Review Terhadap Minat Beli Ulang Pada Bakso Urat Juara Tembung

  Serly Putri, Sri Rezeki

  181-190

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• PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI INTRINSIK TERHADAP KINERJA KARYAWAN PT BINA ANUGERAH INTI KIMIA DI KABUPATEN PASURUAN

  MIFDOLIN ALIM ALIM, Bambang Sutikno, Hari Wahyuni

  191-203

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• STUDI KASUS MENGENAI KEPUASAN NASABAH MOBILE BANKING LIVIN BY MANDIRI

  Mareta, Diana Aqmala, Dwi Eko Waluyo, Haunan Damar

  204-217

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• MEMBANGUN KEPERCAYAAN MEREK MELALUI CONTENT MARKETING, CELEBRITY ENDORSMENT, DAN BRAND IMAGE PADA PRODUK SKINTIFIC DI KOTA MAKASSAR

  Azlan Azhari, Hasnidar

  218-236

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• PENGARUH PHYSICAL EVIDENCE DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN PADA CAFE AMBAI MEDAN

  Narda Rajagukguk, Riza Indriani

  237-249

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• THE EFFECT OF GREEN MARKETING AND GAMIFICATION ON PURCHASE DECISIONS WITH BRAND IMAGE AS A MODERATING VARIABLE (CASE STUDY ON FORE COFFEE PRODUCTS IN PEKANBARU)

  Rajunaini Hulda, Tengku Firli Musfar, Agnes Alvionita3

  250-265

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• ANALYSIS OF THE INFLUENCE OF PRODUCT AVAILABILITY, PRICE, AND DISCOUNTS ON CUSTOMER LOYALTY AT VAPE STORES IN SUKOHARJO

  Johan Surya Prayoga, Erni Widiastuti

  266-276

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• PENGARUH PROMOSI DAN INOVASI LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA UMKM FINKAN KEBAYA DI MANDALA

  Tesalonika Simalango , Sri Rezeki

  291-305

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