Analisis Review Pengaruh Kualitas Layanan Dan Citra Perguruan Tinggi Terhadap Kepuasan Mahasiswa Pada Perguruan Tinggi Swasta Di Medan

Abstract

Prior or relevant research plays a crucial role in a study, as it serves to reinforce theory and explain the relationships between variables. This article reviews the factors influencing student satisfaction-specifically service quality and higher education institution image through a literature review. The objective of this article is to analyze previous research and formulate hypotheses for future studies. The method employed is a literature review involving the examination of relevant journals. The study results indicate that: 1) service quality influences student satisfaction; 2) the image of the higher education institution influences student satisfaction; 3) service quality influences the image of the higher education institution; and 4) service quality and the image of the higher education institution simultaneously influence student satisfaction.

Keywords: Service Quality, Higher Education Institution Image, Student Satisfaction