Vol. 9 No. 1 (2023): Edisi Maret

Articles

• The Influence of Consumer Motivation, Consumer Perceptions and Attitudes Towards Product Purchase Decisions at PT. Unikitz Bersatu Group Medan

  Irvan Rolyesh Situmorang

  1-9

  • PDF

• Analysis of the Effect of Segmentation and Targeting on Sales

  Tina Muhardika Handayani, Brilian Moktar

  10-19

  • PDF

• Pengaruh Diklat dan Motivasi Terhadap Kinerja Pegawai di Kantor Pengawasan dan Pelayanan Bea dan Cukai (KPPBC) Tipe Madya Pabean (TMP) B Kualanamu

  Hijra Nun Utami Siregar, Yusrizal, Fauzi Arif Lubis

  20-32

  • PDF

• Marketing Mix in improving Purchasing Decisions

  Sri Rezeki, Sienny, Widalicin Januarty, Tina Muhardika Handayani

  33-45

  • PDF

• The Influence of Service Quality, Products and Costs on Customer Satisfaction in Saving at Bank Multiarta Sentosa

  Lokot Muda Harahap, Petrus Loo, Bambang Sutejo, Chelsea Sinyo

  46-59

  • PDF

• Analysis of Factors Influencing Risk Management of Non-financial Companies Listed on the IDX

  Nurjaman, Abdul Fatah Hassanudin, Agus Rahmadsyah, Amir Hakim

  60-72

  • PDF

• The Influence of Integrated Marketing Communication and Brand Equity on Sales Volume of Pt. Medan Diesel Union

  Putri Mauliza

  73-85

  • PDF