The Influence of Attractions, Facilities, and Accessibility on Domestic Tourists' Decision to Visit The Kaldera Toba Nomadic Escape Toba Regency North Sumatra

Pengaruh Daya Tarik, Fasilitas, Dan Aksesbilitas Terhadap Keputusan Berkunjung Wisatawan Domestik The Kaldera Toba Nomadic Escape Kab.Toba Sumatera Utara

Abstract

Lake Toba, with its expansive waters, lush green hills, and refreshing breezes, is an ideal spot for relaxation and rejuvenation, and The Kaldera Toba Nomadic Escape is one of the best places to experience its beauty. This study aims to evaluate the impact of attraction, facilities, and accessibility on domestic tourists' visiting decisions to The Kaldera Toba Nomadic Escape during 2022-2023. Using a quantitative approach, the study involved a sample of 100 domestic tourists, with data collected through questionnaires and observations. The analysis included data quality tests, classical assumption tests, multiple linear regression analysis, coefficient of determination tests, and hypothesis testing. The results indicate that attraction, facilities, and accessibility each have a positive and significant impact on the decision to visit, with t-values of 17.309 for attraction, 3.152 for facilities, and 2.830 for accessibility, and significance levels less than 0.05. Simultaneously, these variables also have a positive and significant influence on the visiting decision, with an F-value of 182.395 exceeding the F-table value of 3.09 and a significance level of 0.000. These variables explain 84.6% of the variance in visiting decisions, with the remaining 15.4% explained by other factors.