Articles

• THE IMPACT OF ARTIFICIAL INTELLIGENCE UTILIZATION IN MANAGERIAL OFFICE DECISION-MAKING ON BUSINESS ETHICS: A SYSTEMATIC LITERATURE REVIEW

     Abraham Lincoln Mangaratua Silaen Silaen, De Habib Habibul Manan

  1-13

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  Abstract views: 348 times | PDF downloaded: 362 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.626
• ANALYSIS OF DIGITAL LITERACY IN IMPROVING THE PERFORMANCE OF VILLAGE APPARATUS IN PADASUKA VILLAGE KUTAWARINGIN

     Alda Ramadhika, Sri Maesin Mu'awaroh

  14-23

  • .pdf
  Abstract views: 199 times | PDF downloaded: 152 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.612
• LITERATURE REVIEW: IMPLEMENTATION OF TRAINING AND SKILL DEVELOPMENT IN IMPROVING HUMAN RESOURCE (HR) COMPETENCE AT CV HANAN DOYAN JAJAN (HDJ) GROUP, UJUNG BERUNG, BANDUNG

     Amy Kartini, Amilia Tresnawati

  24-39

  • .pdf
  Abstract views: 226 times | PDF downloaded: 189 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.619
• THE EFFECT OF PRICE AND QUALITY OF OIL PALM FRUIT ON THE INTEREST AND PURCHASE OF OIL PALM FRUIT AT RAM SAWIT IN CV PADANG MATINGGI VILLAGE, SIMUNDOL, SIMPANG AEK KANAN

     Deni Romadon, Iskandar Muda Sipayung, Rina Asriani Levianti

  40-50

  • .pdf
  Abstract views: 201 times | PDF downloaded: 180 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.625
• LEADERSHIP ATTITUDE AS A DETERMINANT OF EMPLOYEE PERFORMANCE: A CORRELATIONAL STUDY AT PT PERKEBUNAN NUSANTARA I REGIONAL 2, KEBUN SEDEP

     Novi Rizqia Safitri, Kaila Tabina Kurniawan, Harmon

  51-64

  • .pdf
  Abstract views: 200 times | PDF downloaded: 152 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.628
• THE EFFECTIVENESS OF CAPITAL ON COOPERATIVE SUSTAINABILITY: A PRISMA-BASED LITERATURE REVIEW

     Winda Apriliani, Siti Najwa Nayla, Syahra Arihta Saodes Tarigan, Fazar Nuriansyah

  65-76

  • .pdf
  Abstract views: 227 times | PDF downloaded: 207 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.631
• THE RELATIONSHIP BETWEEN FINANCIAL RATIOS AND COMPANY PERFORMANCE: AN EMPIRICAL STUDY ON THE COAL SUB-SECTOR OF THE IDX 2020–2023

     Wahyu Indah Mursalini, Ida Nirwana, Agita Dewi Fortuna

  77-88

  • .pdf
  Abstract views: 146 times | PDF downloaded: 140 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.648
• THE IMPACT OF SERVICE QUALITY AND PRICE ON CUSTOMER LOYALTY IN MEDAN CITY FOR WENDY'S MEDAN PRODUCTS

     Geane Vanie Michelle Wijaya, Irvan Rolyesh Situmorang

  89-98

  • .pdf
  Abstract views: 265 times | PDF downloaded: 244 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.629
• INFLUENCE OF PRICE AND PRODUCT QUALITY ON CONSUMER SATISFACTION WITH GINASTEL TEA WITH SERVICE QUALITY AS A MODERATION VARIABLE (Case Study of Ginastel Tea Consumers in the Jebres District Surakarta City)

     Reta Olivia, Erni Widiastuti, Sukesi

  99-110

  • .pdf
  Abstract views: 170 times | PDF downloaded: 153 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.614
• EXPLORING THE ROLE OF CREATIVE BEHAVIOR, ENTREPRENEURIAL SPIRIT, AND GREAT AMBITION FOR SUCCESS IN DRIVING ENTREPRENEURIAL INTENTION AMONG GEN Z AT STMB MULTI SMART MEDAN

     Wisnu Stanley Ang, Agusman, Victor

  111-120

  • .pdf
  Abstract views: 140 times | PDF downloaded: 96 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.627
• THE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND INFLUENCER MARKETING ON PURCHASE DECISION

     Desti Ayu Maharani, Mawar Anggita Dewi, Vita Pradita Fadila, Saddam Rizky Addiansyah, Nadiya Fikriyatuz Zakiyah

  121-132

  • .pdf
  Abstract views: 217 times | PDF downloaded: 196 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.636
• THE EFFECT OF WORK LIFE BALANCE, JOB SATISFACTION, AND WORK FATIGUE ON THE PERFORMANCE OF GENERATION Z EMPLOYEES IN THE FOOD AND BEVERAGE SECTOR IN CIREBON CITY

     Siti Zainab, Diva Listianty, Andhika Ardiansyah, Angga Prayogi Brilyanto

  133-144

  • .pdf
  Abstract views: 250 times | PDF downloaded: 168 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.699
• The THE INFLUENCE OF DESTINATION IMAGE, TOURIST SATISFACTION AND TOURIST EXPERIENCE ON REVISIT INTENTION TO SERIBU NGALAU VILLAGE (NAGARI SISAWAH Indonesia

     Neffi Sulkaisi, Nisha Selvia, Anita Citra Yeni, Citra Dwi Putri

  145-153

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  Abstract views: 169 times | PDF downloaded: 164 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.634
• Managing Agency Costs in the face of Challenges and Strategies for Successful Cooperatives A Literature Review

     Shaffira Qonnita, Silfa Mauludina, Siti Fauziah Durotunnisa, Fazar Nuriansyah

  154-167

  • .pdf
  Abstract views: 93 times | PDF downloaded: 104 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.611
• Pengaruh NPM, DER dan TATO Terhadap Harga Saham Pada Subsektor Kosmetik dan Barang Keperluan Rummah Tangga

     Puspayani, Riyanti

  168-180

  • .pdf
  Abstract views: 134 times | PDF downloaded: 98 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.705
• Pengaruh Food Vlogger dan Online Customer Review Terhadap Minat Beli Ulang Pada Bakso Urat Juara Tembung

     Serly Putri, Sri Rezeki

  181-190

  • .pdf
  Abstract views: 209 times | PDF downloaded: 204 times | Published: 2025-09-17

  DOI : https://doi.org/10.47663/jmbep.v11i2.610
• PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI INTRINSIK TERHADAP KINERJA KARYAWAN PT BINA ANUGERAH INTI KIMIA DI KABUPATEN PASURUAN

     MIFDOLIN ALIM ALIM, Bambang Sutikno, Hari Wahyuni

  191-203

  • .pdf
  Abstract views: 95 times | PDF downloaded: 84 times | Published: 2025-10-30

  DOI : https://doi.org/10.47663/jmbep.v11i2.736
• STUDI KASUS MENGENAI KEPUASAN NASABAH MOBILE BANKING LIVIN BY MANDIRI

     Mareta, Diana Aqmala, Dwi Eko Waluyo, Haunan Damar

  204-217

  • .pdf
  Abstract views: 63 times | PDF downloaded: 63 times | Published: 2025-10-30

  DOI : https://doi.org/10.47663/jmbep.v11i2.748
• MEMBANGUN KEPERCAYAAN MEREK MELALUI CONTENT MARKETING, CELEBRITY ENDORSMENT, DAN BRAND IMAGE PADA PRODUK SKINTIFIC DI KOTA MAKASSAR

     Azlan Azhari, Hasnidar

  218-236

  • .pdf
  Abstract views: 132 times | PDF downloaded: 127 times | Published: 2025-10-30

  DOI : https://doi.org/10.47663/jmbep.v11i2.762
• PENGARUH PHYSICAL EVIDENCE DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN PADA CAFE AMBAI MEDAN

     Narda Rajagukguk, Riza Indriani

  237-249

  • .pdf
  Abstract views: 67 times | PDF downloaded: 62 times | Published: 2025-10-30

  DOI : https://doi.org/10.47663/jmbep.v11i2.747
• THE EFFECT OF GREEN MARKETING AND GAMIFICATION ON PURCHASE DECISIONS WITH BRAND IMAGE AS A MODERATING VARIABLE (CASE STUDY ON FORE COFFEE PRODUCTS IN PEKANBARU)

     Rajunaini Hulda, Tengku Firli Musfar, Agnes Alvionita3

  250-265

  • .pdf
  Abstract views: 50 times | PDF downloaded: 33 times | Published: 2025-09-26

  DOI : https://doi.org/10.47663/jmbep.v11i2.752
• ANALYSIS OF THE INFLUENCE OF PRODUCT AVAILABILITY, PRICE, AND DISCOUNTS ON CUSTOMER LOYALTY AT VAPE STORES IN SUKOHARJO

     Johan Surya Prayoga, Erni Widiastuti

  266-276

  • .pdf
  Abstract views: 52 times | PDF downloaded: 41 times | Published: 2025-11-04

  DOI : https://doi.org/10.47663/jmbep.v11i2.758