Pengaruh strategi oprasional The Influence of Operational Strategy, Human Resource Management, and Technology Utilization on the Efficient Performance of Mochi Food MSMEs at MMTC Raya Market

PENGARUH STRATEGI OPERASIONAL, PENGELOLAAN SDM, DAN PEMANFAATAN TEKNOLOGI TERHADAP KINERJA EFISIENSI UMKM MAKANAN MOCHI DI PASAR RAYA MMTC

Authors

  • Paula Florensia Munthe Universitas Negri Medan
  • Aprinawati Universitas Negri Medan
  • Adelina Lubis Universitas Medan Area
  • Etri br Kaban Universitas Negri Medan

DOI:

https://doi.org/10.47663/jmbep.v11i1.606

Keywords:

Operational Strategy; Human Resource Management; Technology Utilization; Performance Efficiency; MSMEs

Abstract

The purpose of this study is to examine how technology use, human
resource management (HRM), and operational strategies affect the operational
efficiency performance of MSMEs in the food industry in Pasar Raya MMTC.
Questionnaires were given to MSME operators at the Mochi Jinels store in Pasar
Raya MMTC in order to gather data using a quantitative approach. To investigate
the combined effects of these three parameters on operational efficiency,
multiple linear regression analysis was used. While HRM management does not
significantly affect MSME food industry efficiency, the results demonstrate that
operational strategies and technology utilization do. Although HRM issues
continue to be a barrier, it is anticipated that the combination of suitable tactics
and efficient technology use will improve operational efficiency. In order to boost
company growth and sustainability in the traditional food industry, MSME
operators and policymakers can benefit greatly from these findings as they
formulate more effective development strategies.

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Published

2025-03-27

How to Cite

Paula Florensia Munthe, Aprinawati, Adelina Lubis, & Etri br Kaban. (2025). Pengaruh strategi oprasional The Influence of Operational Strategy, Human Resource Management, and Technology Utilization on the Efficient Performance of Mochi Food MSMEs at MMTC Raya Market: PENGARUH STRATEGI OPERASIONAL, PENGELOLAAN SDM, DAN PEMANFAATAN TEKNOLOGI TERHADAP KINERJA EFISIENSI UMKM MAKANAN MOCHI DI PASAR RAYA MMTC. Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen, 11(1), 225–236. https://doi.org/10.47663/jmbep.v11i1.606

Issue

Vol. 11 No. 1 (2025): Edisi Maret 2025

Section

Articles

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