Analysis of the Influence of Social Media Marketing and Price Discounts on Online Purchase Decisions with Brand Trust as an Intervening Variable in the Tik-Tokshop Application in Soloraya

Authors

  • Rachmat Ramadhan Universitas Muhammadiyah Surakarta
  • Moechammad Nasir Universitas Muhammadiyah Surakarta

DOI:

https://doi.org/10.47663/jmbep.v9i2.321

Abstract

B

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Published

2023-09-24

How to Cite

Rachmat Ramadhan, & Moechammad Nasir. (2023). Analysis of the Influence of Social Media Marketing and Price Discounts on Online Purchase Decisions with Brand Trust as an Intervening Variable in the Tik-Tokshop Application in Soloraya. Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen, 9(2), 170–182. https://doi.org/10.47663/jmbep.v9i2.321

Issue

Vol. 9 No. 2 (2023): : Edisi September

Section

Articles

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