Analisis Ketersediaan Produk Terhadap Kepuasan Konsumen Berbelanja Di Maju Bersama Cabang Thamrin Plaza Medan

Abstract

In a good retail business, it is very important to always manage every product to remain available. Products that are not maintained in stock will create a bad perception at the retail, because every customer need is not met whose satisfaction will also decrease. The purpose of this study is to determine the effect of product availability on customer decisions to shop at the Maju Bersama Thamrin Plaza Medan branch. This research method is quantitative research using simple linear regression analysis techniques. The population in this study are all customers who made purchases at the Maju Bersama Supermarket Thamrin Plaza Medan branch. The sampling technique for this research uses the Hair formula. The data collection method used in this research was a questionnaire given directly to respondents to collect primary data and we are process it using SPSS. The results of the tests show that Product availability has a positive and significant influence on customer satisfaction. The implication of this study is that it is necessary to maintain product availability in advanced supermarkets with Thamrin Medan branches, because this will have a direct impact on customer satisfaction and the profits obtained will also increase because product availability is maintained.