Dio Nudia Fallah, Galih Khoirul Ichwan, M. Malik Yassin Supriyadi, Retno Purwani Setyaningrum. The Effect of Innovation & Ability on Competitive Advantage Mediated by Creativity Brand Ice Cream & Tea XYZ in Cikarang. JMBEP [Internet]. 2025 Mar. 27 [cited 2026 Jun. 16];11(1):96-110. Available from: https://jurnal.eka-prasetya.ac.id/index.php/MBEP/article/view/551