RAJUNAINI HULDA; TENGKU FIRLI MUSFAR; AGNES ALVIONITA3. THE EFFECT OF GREEN MARKETING AND GAMIFICATION ON PURCHASE DECISIONS WITH BRAND IMAGE AS A MODERATING VARIABLE (CASE STUDY ON FORE COFFEE PRODUCTS IN PEKANBARU). Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen, [S. l.], v. 11, n. 2, p. 250–265, 2025. DOI: 10.47663/jmbep.v11i2.752. Disponível em: https://jurnal.eka-prasetya.ac.id/index.php/MBEP/article/view/752. Acesso em: 5 may. 2026.