WIJAYA, Geane Vanie Michelle; SITUMORANG, Irvan Rolyesh. THE IMPACT OF SERVICE QUALITY AND PRICE ON CUSTOMER LOYALTY IN MEDAN CITY FOR WENDY’S MEDAN PRODUCTS. Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen, [S. l.], v. 11, n. 2, p. 89–98, 2025. DOI: 10.47663/jmbep.v11i2.629. Disponível em: https://jurnal.eka-prasetya.ac.id/index.php/MBEP/article/view/629. Acesso em: 5 may. 2026.