The RESEARCH MAPPING: THE MILLENNIAL GENERATION AND CONSUMPTION OF FAKE PRODUCTS:

Edy Edy Purwo Saputro; Zulfa  Irawati; Dewi Probowati  Setyaningrum

doi:10.47663/jmbep.v10i2.411

Edy Edy Purwo Saputro Universitas Muhammadiyah Surakarta
Zulfa Department of Management, Faculty of Economics and Business, Muhammadiyah University of Surakarta
Dewi Probowati Setyaningrum Department of Management, Faculty of Economics and Business, Muhammadiyah University of Surakarta

DOI: https://doi.org/10.47663/jmbep.v10i2.411

Keywords: millennials, consumption, counterfeit products

Abstract

Counterfeit products are not only a serious threat to the sustainability of the production process but also have a systemic impact on the economy and business economy. Therefore, the consumption of counterfeit products is a threat to marketing and on the other hand can damage the perception of the market leader. Therefore, research related to the consumption of counterfeit products in the current era is important. The long-term goal of this research is to build collective awareness to consume original products. The mapping results explain that there are various factors that influence behavior towards the consumption of counterfeit products, not only in Asia but also in Europe. Research findings show that there is a challenge to reduce the circulation of counterfeit products. Limitations and suggestions for further research are presented so that they can provide an overview of theoretical depth

Author Biographies

Zulfa, Department of Management, Faculty of Economics and Business, Muhammadiyah University of Surakarta

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Dewi Probowati Setyaningrum, Department of Management, Faculty of Economics and Business, Muhammadiyah University of Surakarta

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