Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen

THE IMPACT OF ARTIFICIAL INTELLIGENCE UTILIZATION IN MANAGERIAL OFFICE DECISION-MAKING ON BUSINESS ETHICS: A SYSTEMATIC LITERATURE REVIEW

Abraham Lincoln Mangaratua Silaen Silaen, De Habib Habibul Manan — Wed, 17 Sep 2025 00:00:00 +0000

This study analyzes the role of Artificial Intelligence (AI) in supporting the managerial decision-making process, particularly in relation to business ethics. Technological advancements have significantly impacted the business world, especially in managerial decision-making. This study identifies the influence of AI on management, including work efficiency, reduced subjectivity, and business strategy optimization. The findings indicate that AI can effectively support office managerial activities. However, AI implementation also presents several ethical challenges, such as algorithmic bias, decision-making transparency, and data security concerns for both companies and customers. This study uses a qualitative-descriptive research design with a literature review approach. The literature review was conducted by collecting articles from journals indexed in Google Scholar and relevant to the research objectives in the last few years (2017–2024).

ANALYSIS OF DIGITAL LITERACY IN IMPROVING THE PERFORMANCE OF VILLAGE APPARATUS IN PADASUKA VILLAGE KUTAWARINGIN

Alda Ramadhika, Sri Maesin Mu'awaroh — Wed, 17 Sep 2025 00:00:00 +0000

Abstract. This research focuses on analyzing how digital literacy plays a role in improving the performance of village officials in Padasuka Village. The main objective is to identify how the development of digital literacy of village officials and the things that influence it, and analyze its impact on the performance of village officials in providing services to the community. This research applies descriptive qualitative methods with data collection techniques through interviews, observations, and literature review, with data analysis methods through reduction, data presentation, and conclusion drawing. The unit of analysis of this research is the staff of the Padasuka Village office. The findings of this study reveal that digital literacy has been running well and has a positive impact on the performance of village officials in Padasuka Village, especially in improving village services, speeding up work, reducing and monitoring error rates, as well as making it easier to share information online. Although there are access limitations, as well as a lack of skills in the use of digital technology, there are also external factors from the community that lack awareness of the importance of digital literacy. In this case, the recommendation given is the need to maximize support from all parties, both the community and the central government.

LITERATURE REVIEW: IMPLEMENTATION OF TRAINING AND SKILL DEVELOPMENT IN IMPROVING HUMAN RESOURCE (HR) COMPETENCE AT CV HANAN DOYAN JAJAN (HDJ) GROUP, UJUNG BERUNG, BANDUNG

Amy Kartini, Amilia Tresnawati — Wed, 17 Sep 2025 00:00:00 +0000

This study aims to analyze the implementation of training and skill development in improving the competence of Human Resources (HR) at CV HDJ Group. In an era of increasingly tight business competition, improving the quality of HR is a crucial factor in supporting the success of the company. The research method used is a qualitative method with a descriptive approach. Data were obtained through observation, interviews, and documentation of employees and management of CV HDJ Group. The results of the study indicate that the training and skill development program implemented by the company plays a significant role in improving employee competence. The program includes technical training, soft skill development, and coaching in the form of mentoring and coaching. Employees who participate in this program show increased performance, productivity, and ability to complete their tasks and responsibilities better. However, this study also found several challenges, such as limited training time and lack of post-training evaluation. Therefore, it is recommended that CV HDJ Group increase the frequency and duration of training and conduct ongoing evaluations to measure the effectiveness of the program.

THE EFFECT OF PRICE AND QUALITY OF OIL PALM FRUIT ON THE INTEREST AND PURCHASE OF OIL PALM FRUIT AT RAM SAWIT IN CV PADANG MATINGGI VILLAGE, SIMUNDOL, SIMPANG AEK KANAN

Deni Romadon, Iskandar Muda Sipayung, Rina Asriani Levianti — Wed, 17 Sep 2025 00:00:00 +0000

Abstract. This study aims to analyze the effect of price and quality of oil palm fruit on the interest and decision to buy and sell oil palm fruit to traders at CV Padang Matinggi Village, Simundol, Simpang Aek Kanan. Data were collected through questionnaires distributed to 35 farmers and palm oil traders. The results of multiple linear regression analysis show that the price and quality of oil palm fruits have a significant influence on transaction decisions with an R² of 0.939 which indicates that this regression model is able to explain 93.9% of the variation in transaction decisions. Among the two variables, palm fruit quality has a greater influence than selling interest with a regression coefficient of 6.065 for quality, while selling interest has an effect of 3.783 units. Although the effect of selling interest is smaller, both significantly influence the sale and purchase of oil palm fruits. This study shows that good fruit quality gives farmers a stronger bargaining position in the market and stable prices can increase the frequency of transactions. The practical implication of this study is the importance of optimal palm fruit quality management and fair and stable pricing to create an efficient and profitable market for all parties both farmers and traders.

LEADERSHIP ATTITUDE AS A DETERMINANT OF EMPLOYEE PERFORMANCE: A CORRELATIONAL STUDY AT PT PERKEBUNAN NUSANTARA I REGIONAL 2, KEBUN SEDEP

Novi Rizqia Safitri, Kaila Tabina Kurniawan, Harmon — Wed, 17 Sep 2025 00:00:00 +0000

This study investigates the role of leadership attitudes as a determinant of employee performance at PT Perkebunan Nusantara I Regional 2 Kebun Sedep. A quantitative correlational approach was used, collecting data through structured questionnaires with a Likert scale, distributed to 30 employees. The aim was to assess employee perceptions of leadership behavior and its effects on performance.

The findings reveal a strong and positive correlation between leadership attitudes and employee performance. Changes in leadership attitudes are consistently reflected in similar shifts in employee performance, either up or down. Leaders who demonstrate clear, supportive, and motivating behaviors tend to boost employee engagement and overall performance. These leadership traits help create a conducive work environment, thereby contributing to higher employee performance and the organization’s success.

This study underscores the importance of leadership attitudes as a fundamental factor in enhancing employee performance. By focusing on leadership development that encourages clarity and motivation, organizations can improve employee efficiency and job outcomes.

Based on these results, it is recommended that organizations implement leadership development programs to enhance the leadership qualities that drive positive employee performance. Prioritizing supportive and clear leadership behaviors is crucial for fostering a motivated and productive workforce, which ultimately improves the overall success and productivity of the organization.

THE EFFECTIVENESS OF CAPITAL ON COOPERATIVE SUSTAINABILITY: A PRISMA-BASED LITERATURE REVIEW

Wed, 17 Sep 2025 00:00:00 +0000

Cooperatives play a significant role in improving the economic well-being of their members. However, limited access to capital often hinders their growth and sustainability. This study aims to identify an optimal capital model for ensuring cooperative sustainability. The research employs a Systematic Literature Review (SLR) using the PRISMA approach to identify, review, and evaluate studies related to cooperative capital. Data were collected from indexed scientific articles published in the last five years. The findings indicate that various capital sources—such as internal capital, working capital, equity capital, loans from financial institutions, and external partnerships—are crucial for cooperative sustainability. Furthermore, effective capital management and supportive policies can enhance efficiency and long-term viability. This study concludes that cooperatives must adopt innovative and flexible capital strategies to sustain their operations. The recommendations provided can serve as guidelines for cooperative managers and policymakers in formulating strategies that support cooperative growth in the future.

THE RELATIONSHIP BETWEEN FINANCIAL RATIOS AND COMPANY PERFORMANCE: AN EMPIRICAL STUDY ON THE COAL SUB-SECTOR OF THE IDX 2020–2023

Wahyu Indah Mursalini, Ida Nirwana, Agita Dewi Fortuna — Wed, 17 Sep 2025 00:00:00 +0000

Abstract. This study aims to investigate the correlation between financial ratios and corporate performance, focusing on coal sub-sector companies listed on the Indonesia Stock Exchange (IDX) during the period from 2020 to 2023. Employing a quantitative approach, the study utilizes regression analysis to assess how liquidity and profitability ratios influence financial performance. The findings reveal that the liquidity ratio has a statistically significant impact on financial performance, evidenced by a p-value of 0.000, which is below the 0.05 threshold. Conversely, the profitability ratio does not exhibit a significant influence, as indicated by a p-value of 0.440, which exceeds the 0.05 benchmark. These findings suggest that investors should assess a company's financial health before making business decisions. The liquidity ratio plays a crucial role in determining the financial performance of coal sub-sector companies.

THE IMPACT OF SERVICE QUALITY AND PRICE ON CUSTOMER LOYALTY IN MEDAN CITY FOR WENDY'S MEDAN PRODUCTS

Geane Vanie Michelle Wijaya, Irvan Rolyesh Situmorang — Wed, 17 Sep 2025 00:00:00 +0000

Abstract.

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Pelayanan dan Harga terhadap Loyalitas Masyarakat Kota Medan Pada Produk Wendy's Medan. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan tujuan menganalisis data berbasis angka secara sistematis. Data yang dipakai dalam penelitian ini berupa data kuantitatif, yaitu informasi yang disajikan dalam bentuk numerik dan dapat dihitung. Sumber data terdiri atas data primer dan data sekunder. Data primer dikumpulkan secara langsung melalui penyebaran kuesioner kepada responden, sedangkan data sekunder diperoleh dari berbagai referensi, laporan, serta literatur yang relevan dengan topik penelitian. Populasi penelitian mencakup seluruh konsumen Wendy’s Medan yang pernah melakukan pembelian, namun jumlah pastinya tidak diketahui dengan jelas. Dalam penelitian ini, jumlah populasi tidak dapat ditentukan secara pasti sehingga peneliti menggunakan rumus Lemeshow untuk menghitung ukuran sampel. Rumus tersebut sesuai digunakan pada kondisi populasi yang tidak diketahui jumlah pastinya. Teknik sampling yang diterapkan adalah accidental sampling, yaitu pengambilan sampel berdasarkan kebetulan, di mana responden yang ditemui dan sesuai dengan kriteria penelitian dipilih menjadi sampel. Berdasarkan perhitungan, jumlah sampel yang ditetapkan adalah 96 responden. Data yang terkumpul kemudian dianalisis dengan metode regresi linear berganda untuk mengetahui hubungan antarvariabel. Hasil analisis menunjukkan bahwa kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap loyalitas konsumen Wendy’s di Kota Medan.

INFLUENCE OF PRICE AND PRODUCT QUALITY ON CONSUMER SATISFACTION WITH GINASTEL TEA WITH SERVICE QUALITY AS A MODERATION VARIABLE (Case Study of Ginastel Tea Consumers in the Jebres District Surakarta City)

Reta Olivia, Erni Widiastuti, Sukesi — Wed, 17 Sep 2025 00:00:00 +0000

The goal of this study was to examine the effect of pricing and product quality on Ginastel Tea consumer satisfaction with service quality as moderation (Study of Ginastel Tea consumers in the Jebres District Area, Surakarta City). This research is quantitative research. The demographic in this study are consumers who have purchased Ginastel Tea at least twice directly at the Jebres District Outlet. The sample used in this research was 100 respondents. The data was gathered via a questionnaire that was handed out just in front of the Jebres District Outlet, and the sample methodology employed was the purposive sampling technique. The following tests are utilised in data analysis: determinant (R2), t-test, multiple linear regression, descriptive analysis, validity, and reliability. This study used SPSS 26 for Windows to process the data. Consumer Satisfaction (Y) is positively and significantly affected by Price (X1), Product Quality (X2), and Service Quality (Z), according to the t test results. Product quality is 4.812, service quality is 3.229, and the pricing ttable value is 4.967. When comparing the effects of pricing and product quality on customer satisfaction, the moderation test found that service quality moderated the relationship.

EXPLORING THE ROLE OF CREATIVE BEHAVIOR, ENTREPRENEURIAL SPIRIT, AND GREAT AMBITION FOR SUCCESS IN DRIVING ENTREPRENEURIAL INTENTION AMONG GEN Z AT STMB MULTI SMART MEDAN

Wisnu Stanley Ang, Agusman, Victor — Wed, 17 Sep 2025 00:00:00 +0000

This study explores the influence of creativity, entrepreneurial spirit, and big ambition to success on the entrepreneurial desire of Generation Z students at STMB Multi Smart. Using a descriptive quantitative method, data were collected from 72 students through purposive sampling. Analysis included validity and reliability tests, classical assumption tests, and multiple linear regression. The results indicated that creativity and entrepreneurial spirit had a significant partial effect on entrepreneurial desire, whereas big ambition to success showed no significant individual effect. However, together, the three variables positively influenced entrepreneurial desire, with an R-squared value of 57.5%.

THE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND INFLUENCER MARKETING ON PURCHASE DECISION

Wed, 17 Sep 2025 00:00:00 +0000

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Digital Marketing, Brand Image, dan Influencer Marketing terhadap Keputusan Pembelian. Jenis penelitian ini menggunakan survei yang dilakukan kepada konsumen Jiniso yang berbelanja di TikTok Shop. Sumber data terdiri dari data primer dan data sekunder. Populasi dalam penelitian ini meliputi seluruh konsumen Jiniso yang melakukan pembelian melalui TikTok Shop. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah random sampling dengan melibatkan 35 responden. Metode analisis data yang diterapkan adalah analisis regresi linier berganda, uji-t, dan pengujian koefisien determinasi (R2). Hasil uji-t menunjukkan bahwa digital marketing memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk Jiniso di TikTok Shop, dengan nilai signifikansi sebesar 0,008 yang lebih kecil dari 0,05. Sementara itu, influencer marketing memiliki pengaruh positif namun tidak signifikan terhadap keputusan pembelian produk Jiniso di TikTok Shop, dengan nilai signifikansi sebesar 0,813 yang lebih besar dari 0,05. Koefisien determinasi yang diperoleh sebesar 53,5%, sedangkan sisanya (100% - 53,5%) = 46,5% dipengaruhi oleh faktor lain di luar variabel yang diteliti .

THE EFFECT OF WORK LIFE BALANCE, JOB SATISFACTION, AND WORK FATIGUE ON THE PERFORMANCE OF GENERATION Z EMPLOYEES IN THE FOOD AND BEVERAGE SECTOR IN CIREBON CITY

Siti Zainab, Diva Listianty, Andhika Ardiansyah, Angga Prayogi Brilyanto — Wed, 17 Sep 2025 00:00:00 +0000

This study explores how work-life balance, job satisfaction, and work fatigue influence the performance of Generation Z employees in Cirebon City's food and beverage industry. Known for valuing flexibility, mental health, and personal fulfillment, Generation Z tends to be highly responsive to organizational factors that impact their work outcomes. Using a quantitative method, data were gathered through online questionnaires and analyzed with the Structural Equation Modeling approach based on Partial Least Squares (SEM-PLS). The findings reveal that both work-life balance and job satisfaction have been proven to make a significant and strong contribution to shaping employee performance, while work fatigue exerts a significant negative influence. These results underscore the importance of organizational support in creating a balanced and satisfying work environment, as well as in minimizing fatigue, which is crucial for companies seeking to improve productivity, reduce turnover, and attract younger talent to demanding sectors like food and beverage.

The THE INFLUENCE OF DESTINATION IMAGE, TOURIST SATISFACTION AND TOURIST EXPERIENCE ON REVISIT INTENTION TO SERIBU NGALAU VILLAGE (NAGARI SISAWAH

Neffi Sulkaisi, Nisha Selvia, Anita Citra Yeni, Citra Dwi Putri — Wed, 17 Sep 2025 00:00:00 +0000

This study aims to examine the influence of destination image, tourist satisfaction, and tourist experience on revisit intention to Seribu Ngalau Village (Nagari Sisawah), a growing ecotourism destination in Sijunjung Regency. Despite its natural attractions, the village faces challenges in retaining tourist interest and repeat visits. Using a quantitative approach, this research involved 150 respondents who had previously visited Seribu Ngalau Village. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS software. The results revealed that destination image positively and significantly affects both tourist satisfaction and tourist experience. Furthermore, tourist satisfaction and tourist experience have a direct and significant impact on revisit intention. These findings emphasize the importance of developing a positive destination image, enhancing tourist experiences, and fulfilling visitor expectations to build loyalty and encourage return visits. This study provides practical implications for destination managers and local government to design more sustainable and visitor-centered tourism strategies.

Managing Agency Costs in the face of Challenges and Strategies for Successful Cooperatives A Literature Review

Shaffira Qonnita, Silfa Mauludina, Siti Fauziah Durotunnisa, Fazar Nuriansyah — Wed, 17 Sep 2025 00:00:00 +0000

Agency costs are a major challenge in cooperative management, especially in terms of financial efficiency. This study aims to explore the influence of agency costs on the efficiency of cooperative financial management, as well as to identify effective strategies for managing agency costs. The research method used is Systematic Literature Review (SLR) with the PRISMA approach, analyzing 25 selected articles from Google Scholar published in the period 2015-2024. The results of the study show that high agency costs can reduce the efficiency of cooperative financial management, especially due to the lack of transparency and member participation. Some effective strategies that can be implemented include increasing transparency, using technology, restructuring cost efficiency, and education and training for cooperative managers and members. This research provides an important contribution to the development of cooperatives in Indonesia, especially in facing challenges in the Industrial Revolution 4.0 era. However, this study has limitations because it is literature-based and does not involve empirical data. Therefore, further research is recommended to conduct empirical studies to provide a more accurate and contextual picture.

Pengaruh NPM, DER dan TATO Terhadap Harga Saham Pada Subsektor Kosmetik dan Barang Keperluan Rummah Tangga

Puspayani, Riyanti — Wed, 17 Sep 2025 00:00:00 +0000

This study aims to analyze and empirically test the influence of several key financial indicators, namely Net Profit Margin (NPM), Current Ratio (CR), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO), on stock prices in companies engaged in the cosmetics and household goods sub-sectors listed on the Indonesia Stock Exchange. The population in this study includes 7 companies, with 6 companies selected as samples using the purposive sampling method based on certain criteria, during the observation period from 2016 to 2023. This study uses secondary data obtained from the annual financial reports of each company as the main source of information. Data analysis was conducted through a quantitative approach by applying multiple linear regression methods, which were processed using SPSS statistical software version 27. The results of the analysis showed that simultaneously the four independent variables (NPM, CR, DER, and TATO) had a significant effect on the company's stock price. However, based on partial tests, only the Debt to Equity Ratio (DER) and Total Asset Turnover (TATO) variables showed a significant effect on stock prices, while the Net Profit Margin (NPM) and Current Ratio (CR) variables did not provide a significant effect.

Pengaruh Food Vlogger dan Online Customer Review Terhadap Minat Beli Ulang Pada Bakso Urat Juara Tembung

Serly Putri, Sri Rezeki — Wed, 17 Sep 2025 00:00:00 +0000

Bakso Urat Juara Tembung is one of the Meatball shops that has a large number of consumers in Tembung. Apart from having several branches, Bakso Urat Juara Tembung also has social media with quite a lot of followers, making it easier to attract consumer interest with their products. However, it turns out that there are still problems regarding the Interest in Rebuying of Bakso Urat Juara Tembung. The purpose of this study is to find out and analyze the influence of food vloggers on the interest in rebuying Bakso Urat Juara Tembung. The research method used in this study is a quantitative method. The type of data used is primary data. The number of samples in the study was 96 respondents of Bakso Urat Juara Tembung. Based on the results of the study, it was obtained that partially the variable of food vloggers had a positive and significant effect on repurchase interest with a t-count value > t-table, namely 9,359 > 1,984. Partially, the online customer review variable had a positive and significant effect on repurchase interest with a t-count value > t-table, which was 13,002 > 1,984. Then simultaneously, the variables of food vlogger and online customer reviews had a positive and significant effect on repurchase interest with the result of F count 140,580, > 3.09 and the determination coefficient explaining the repurchase interest with an Adjusted R Square value of 73.8% so that the hypothesis was accepted.

PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI INTRINSIK TERHADAP KINERJA KARYAWAN PT BINA ANUGERAH INTI KIMIA DI KABUPATEN PASURUAN

MIFDOLIN ALIM ALIM, Bambang Sutikno, Hari Wahyuni — Thu, 30 Oct 2025 08:51:55 +0000

Penelitian ini bertujuan untuk menguji sejauh mana gaya kepemimpinan transformasional dan motivasi intrinsik memengaruhi kinerja karyawan di PT Bina Anugerah Inti Kimia. Pendekatan kuantitatif digunakan dengan analisis regresi linier berganda sebagai metode utama pengolahan data. Populasi penelitian mencakup seluruh karyawan perusahaan, dengan ukuran sampel 40 responden. Temuan penelitian menunjukkan bahwa kedua variabel independen secara bersama-sama memiliki pengaruh yang signifikan terhadap variabel dependen, yaitu kinerja karyawan. Lebih lanjut, ketika dianalisis secara terpisah, baik kepemimpinan transformasional maupun motivasi intrinsik secara individual menunjukkan pengaruh yang positif dan signifikan secara statistik terhadap kinerja karyawan.

STUDI KASUS MENGENAI KEPUASAN NASABAH MOBILE BANKING LIVIN BY MANDIRI

Mareta Ervina, Diana Aqmala, Dwi Eko, Haunan Damar — Thu, 30 Oct 2025 08:52:11 +0000

This research investigates how users of Semarang’s Livin by Mandiri app perceive and evaluate their mobile banking experience. In today’s fast‑evolving digital landscape, customers increasingly demand seamless, on‑the‑go financial solutions, making it vital to uncover the drivers of their contentment. Adopting a quantitative design, we surveyed 253 active app users and examined three key factors usability, security provisions, and perceived trust and their collective impact on overall customer contentment. The statistical analysis demonstrates that an intuitive interface, strong protective measures, and high levels of confidence in the platform each contribute meaningfully to positive user experience. These outcomes underscore the necessity for banks to invest in user‑centric design and transparent security practices if they wish to deepen loyalty and forge lasting bonds with their clientele.

MEMBANGUN KEPERCAYAAN MEREK MELALUI CONTENT MARKETING, CELEBRITY ENDORSMENT, DAN BRAND IMAGE PADA PRODUK SKINTIFIC DI KOTA MAKASSAR

Azlan Azhari, Hasnidar — Thu, 30 Oct 2025 08:52:24 +0000

Penelitian ini bertujuan menganalisis pengaruh Content Marketing, Celebrity Endorsement, dan Brand Image terhadap Kepercayaan Merek (Brand Trust) pada produk Skintific di Kota Makassar. Penelitian kuantitatif ini dilaksanakan Juni–Juli 2025 dengan metode regresi linier berganda. Sampel berjumlah 85 responden yang dipilih melalui accidental sampling, dengan kriteria konsumen yang telah membeli produk Skintific di Kota Makassar dalam satu tahun terakhir. Data dikumpulkan menggunakan kuesioner skala Likert lima poin yang telah diuji validitas dan reliabilitasnya. Hasil analisis menunjukkan ketiga variabel independent Content Marketing, Celebrity Endorsement, dan Brand Image secara parsial berpengaruh positif dan signifikan terhadap Kepercayaan Merek (Brand Trust). Selanjutnya variabel independent Content Marketing, Celebrity Endorsement, dan Brand Image secara simultan berpengaruh positif dan signifikan terhadap Kepercayaan Merek (Brand Trust) Di antara ketiganya, Brand Image memiliki pengaruh paling dominan dengan koefisien regresi tertinggi, menegaskan pentingnya citra merek yang kuat, kredibel, dan konsisten dalam membangun kepercayaan konsumen. Temuan ini memberikan kontribusi teoritis bagi kajian perilaku konsumen dan pemasaran kosmetik, khususnya dalam konteks isu keamanan produk dan regulasi di pasar lokal. Implikasi praktis menekankan pentingnya peningkatan kualitas content marketing yang edukatif, seleksi celebrity endorser yang kredibel, dan penguatan brand image berbasis sains dan nilai lokal untuk memperkuat kepercayaan merek dan mempertahankan daya saing Skintific di industri kosmetik yang semakin kompetitif.