The Effect Of Price Perception And Promotion On Consumer Satisfaction Of Gojek Online Transportation Service Users In The City Of Tasikmalaya

  • Kiki Wulansari Universitas Perjuangan Tasikmalaya
  • Ari Arisman Ari Arisaman Universitas Perjuangan Tasikmalaya
  • Barin Barlian Barin Barlian Universitas Perjuangan Tasikmalaya
Keywords: Price Perception, Promotion, Consumer Satisfaction.

Abstract

This study aims determine and analyze the effect price perception and promotion partially and simultaneously on consumer satisfaction at gojek online transportation user Tasikmalaya City. The method used in this reseach is quantitative method with a consumers survey approach with a sample of 100 respondents. Data collected in the form of data is carried out using a qustionnaire technique. Data analysis in this survey uses multiple regression analysis, correlation coefficient determination using SPSS software. The results of the survey that the price perception and promotion simultaneously and partially have a significant on consumer satisfaction.

Published
2022-09-01